Let's talk about the elephant in the room: Jojoba Oil. To beard is to risk. This is a fact. You risk the trappings of looking untidy. You risk the trappings of getting hummus in your moustache. But more frightening is the risk of phone grease. That's right. Phone grease. That's...

Read more >
By Tanios El-Mallah

  Once upon a time, in a land far away from these United Arab Emirates, we too were lost beardsmen. We would rummage around in the forests with our messy beards looking very angrily at trees and grunt at them. We would get yelled at by our significant others to...

Read more >
By Tanios El-Mallah

No man is a stranger to the odd spot of beard baldness. It happens. To many men, all over the world. This is true. And for all the magnificence of our beard oil products, they are not built to aid in such a quandary. Beard oil nourishes, strengthens and manages...

Read more >
By Tanios El-Mallah

  It's about running game. That's all there is to it. You need to run your game. You need to handle your business. You need to get up in the morning, brush your teeth, oil your beard, get out into the world and punch it in the face. That's why were here....

Read more >
By Tanios El-Mallah

  Beard Oil, Huh? What is it good for? Absolutely everything. Irritation? Beard-druff? Tough hair? Messy Beardness? All of those problems. That's what it's good for. It's simple, those problems + beard oil = a beard so majestic that it could have Beowulf questioning his right to call himself a...

Read more >
By Tanios El-Mallah